[OKC] Farmer's Market Promotion Program Solicitation

[Shauna Lawyer Struby]

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Agriculture Deputy Secretary Merrigan Announces Availability of 

$5 Million in Funding for Farmers Market Promotion Program

 

This year FMPP will emphasize three priorities during the 2010 grant period:
(1) focus on the recruitment and retention of new farmers to participate at
farmers markets and other direct-to-consumer farm marketing outlets; (2)
develop professional expertise for farmers market managers, farmers/vendors,
boards and organizations to effectively manage and/or operate farmers
markets and other direct marketing enterprises; and (3) improve food access
in local, rural and underserved communities to promote the consumption of
fresh fruits and vegetables from local farms. 

Since AMS began tracking farmers markets in 1994, the number has grown by
nearly 4,000 nationwide. Currently, nearly 5,274 farmers markets operate
nationwide, up from 4,685 in 2008, an increase of 13 percent. AMS maintains
a comprehensive list of farmers markets, posted online at
www.ams.udsa.gov/farmersmarkets. 

AMS also has developed two new tools for prospective grant applicants. The
FMPP Pre-Application Guide for 2010 helps readers assess their readiness for
the grant application and implementation process. AMS has also captured its
on-site FMPP grant-writing training in a detailed PowerPoint presentation
that provides step-by-step instructions on how to fill out the application
forms. You can access both tools on the FMPP website at
http://www.ams.usda.gov/FMPP. 

More information on the "Know Your Farmer, Know Your Food" initiative is
available at http://www.usda.gov/KnowYourFarmer. 

Information on how to apply for a grant will be published in the Mar. 1,
2010, issue of the Federal Register and posted on the AMS website at
http://www.ams.usda.gov/FMPP. Applications and proposals must be received by
AMS no later than the close of business on April 15, 2010. Applications
received after April 15, 2010, will not be considered. 

For more information, contact Carmen Humphrey, Program Manager, Farmers
Market Promotion Program, AMS, 1800 M Street, N.W., Room 3012-South Tower,
Washington, D.C. 20036; phone (202) 694-4000; fax (202) 694-5949. 

First Lady Michelle Obama's Let's Move! campaign to end childhood obesity
within a generation was launched earlier this month. The campaign has four
primary tenets: helping parents make healthy family choices, serving
healthier food in schools, improving access to healthy, affordable food, and
increasing physical activity of kids. Already, the administration has
announced its plans to improve school meals, a financing initiative to
reduce food deserts, new research tools that detail local food environments
and health outcomes, including grocery store access and disease and obesity
prevalence, and a broad range of public/private partnerships to solve
America's childhood obesity epidemic. 

 

 

 

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