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<p class=MsoNormal><span style='font-family:"Corbel","sans-serif"'>Opinion
piece from Jim Roth in today’s Journal Record …<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Corbel","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='background:white'><span style='font-size:11.0pt;
font-family:"Arial","sans-serif";color:#5A5A5A'>Opinion</span><span
style='font-size:7.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNormal style='background:white'><span style='font-size:12.0pt;
font-family:"Arial","sans-serif";color:#F0731E'>Roth: See the USA in a
Chevrolet, but no longer a Pontiac<o:p></o:p></span></p>
<p class=MsoNormal style='background:white'><span style='font-size:7.0pt;
font-family:"Arial","sans-serif";color:#5A5A5A'>June 8, 2009</span><span
style='font-size:7.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>GM long epitomized the American corporation. It was the
unquestioned, unchallenged leader of the auto industry. Dinah Shore sang
“see the USA in your Chevrolet” and we did. The ads touted American
things like baseball, apple pie, hot dogs and of course Chevrolet. Cadillac set
the standard for luxury. Other products claimed to be the
‘Cadillac’ of radios, widgets or whatever. A couple of guys
breezed down Route 66 in a Corvette on our TVs. Everybody wanted one.<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>On June 1, GM declared bankruptcy. What happened? <o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>What happened is clear. General Motors ignored foreign
competition. GM had dictated to their customers what they should want –
large chrome-laden gas guzzlers belching CO2. They failed to anticipate that
when the competition offered smaller, high-quality, economical vehicles, the
American public would forsake their behemoths.<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>The UAW assumed that the GM pockets were so deep that they could
ask for the sky. GM was so confident in their dominance that they acquiesced.
Congress failed, for decades, to pass legislation that would have required GM
to improve quality, gas mileage, emissions and safety. These are the things
that allowed foreign competition to thrive.<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>What’s next? In a press release from GM, the historical
bankruptcy was described as a “fast track to competitive future.”
Remarketed as the “New GM” on their Web site, a 30-second spot
contains the following voiceover:<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>“Let’s be completely honest, no company wants to go
through this, but we’re not witnessing the end of the American car.
We’re witnessing the rebirth of the American car. General Motors needs to
start over in order to get stronger. … The new GM is going to be: fewer,
stronger brands. Fewer, stronger models. Greater efficiencies. Better fuel
economy and new technologies. Leaner, greener, faster, smarter.” <o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
background:white'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";
color:#5A5A5A'>A GM blog says, “In the near term, we can use compressed
natural gas (CNG) in internal combustion engines. Midterm, natural gas will
create electricity for future models. In the long term, natural gas can make hydrogen
for fuel cell vehicles, either at the filling station or in homes.” GM is
focusing on liquefied petroleum gas, a mixture of butane and propane gas. LPG
reduces nitrogen oxides, carbon monoxide and CO2. New options like plugging
into the electricity power grid are now on the GM radar.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Corbel","sans-serif"'>More
here ::: <a href="http://bit.ly/MPy3U">http://bit.ly/MPy3U</a> </span><span
style='font-size:11.0pt;font-family:"Times New Roman","serif"'><o:p></o:p></span></p>
<p class=MsoNormal style='line-height:150%'><span style='font-family:"Arial Narrow","sans-serif";
color:#913200'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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