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<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Corbel","sans-serif";
color:#3F7228'>Fyi – please note in the attached document, the café has
partnered with several local growers.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Corbel","sans-serif";
color:#3F7228'><o:p> </o:p></span></p>
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<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Rob Crissinger
[mailto:rcrissinger@gmail.com] <br>
<b>Sent:</b> Thursday, September 10, 2009 4:29 PM<br>
<b>To:</b> rcrissinger@gmail.com<br>
<b>Subject:</b> RAW FOODS FLAGSHIP OPENS SATURDAY IN OKLAHOMA CITY<o:p></o:p></span></p>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:12.0pt;font-family:"Times New Roman","serif"'><img width=302
height=91 id="Picture_x0020_1" src="cid:image003.jpg@01CA3231.E7F96CF0"
alt="105 logo"><o:p></o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>FOR
IMMEDIATE RELEASE<o:p></o:p></span></b></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Contact:</span></b><span
style='font-size:12.0pt;font-family:"Times New Roman","serif"'> Rob Crissinger<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>405.401.6323<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><a
href="mailto:rcrissinger@gmail.com">rcrissinger@gmail.com</a><o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'>RAW FOODS
FLAGSHIP OPENS SATURDAY IN OKLAHOMA CITY<o:p></o:p></span></b></p>
<p class=MsoNoSpacing align=center style='text-align:center'><i><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'>105degrees Café
to be Destination for Nation’s Raw Foodists <o:p></o:p></span></i></p>
<p class=MsoNoSpacing align=center style='text-align:center'><b><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p>
<p class=MsoNoSpacing><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>OKLAHOMA
CITY (Sept. 10, 2009) – </span></b><span style='font-size:12.0pt;font-family:
"Times New Roman","serif"'>Raw foodists and fine dining enthusiasts from across
the country eagerly await the grand opening of a gourmet raw foods destination
that will be the first of its kind: an upscale 3,500-square-foot raw foods café
that also includes the nation’s first state-licensed culinary academy and a
boutique shop.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>105degrees
Café, located at 5820 N. Classen Blvd. in Oklahoma City, opens for its first
official dinner service on Saturday, Sept. 12 at 5 p.m. There will be a
dinner service on Sunday, and the café’s first full day of service, including
breakfast, lunch and dinner, begins Monday, Sept. 14 at 7 a.m. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The
café will be open 7-days-a-week: Monday – Thursday, 7 a.m. – 10 p.m.; Friday, 7
a.m. – 11 p.m.; Saturday, 9 a.m. – 11 p.m.; and Sunday 9 a.m. – 9 p.m.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Chef
Matthew Kenney, among the world’s most celebrated raw foods innovators, said
Oklahoma was the ideal place to introduce the 105degrees concept because of its
central location in the U.S. and the strength of the growing community
interested in sustainable living.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>“When
Dara Prentice [105degrees director of business and external affairs] approached
me with the concept of opening a progressive raw foods establishment in
Oklahoma City, I was immediately drawn to the idea and knew it could be very
successful,” Kenney said. “The community has been extremely supportive
and we’re pleased to have the opportunity to offer Oklahomans the very best in
living cuisine.”<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The
raw foods diet consists primarily of raw, minimally processed fruits,
vegetables, nuts, seeds, sprouted grains and legumes. Menus are custom
designed each season based on the availability of fresh produce purchased from
local growers. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The
fall dinner menu features items including: shitake dumplings, red sweet pepper
wrappers, golden beat ravioli, Portobello mushroom piccata, heirloom tomato
lasagna, and a variety of fresh soups, sides and a dessert menu that includes
fresh churned ice creams, cannoli, baklava and a malted chocolate tart. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Prices
range from $5 - $12 for appetizers, $11 - $18 for entrees, sides are $4 - $5
and desserts are from $5 - $8. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>A
variety of smoothies and juices are available at the bar, as well as an
assortment of fresh sake-based cocktails and biodynamic
wines. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Raw
foods contain live enzymes that aid in digestion, which activate as they are
consumed. Heating foods to temperatures beyond 118°F causes those enzymes
to begin to die, destroys nutrients and vitamins, and alters the natural
metabolic structure of the food. The optimal temperature for preparing
raw foods is 105°F.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>“People
who adhere to a raw foods diet report feeling happier, sexier, more vibrant and
energetic,” Prentice said. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The
105degrees Academy welcomed its first class of students on Sept. 8. The
academy offers state-licensed chef certification courses for those who
currently work or aspire to work in an upscale restaurant or culinary
environment as well as community classes for those interested in learning
culinary techniques that allow them to enjoy the flavor and health benefits of
raw foods in their own kitchen.<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>For
more information, please visit <a href="http://www.105degrees.com">www.105degrees.com</a>.
To schedule an interview, please contact Rob Crissinger, 405.401.6323 or <a
href="mailto:rcrissinger@gmail.com">rcrissinger@gmail.com</a>. <o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNoSpacing align=center style='text-align:center'><span
style='font-size:12.0pt;font-family:"Times New Roman","serif"'>###<o:p></o:p></span></p>
<p class=MsoNoSpacing><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Rob
Crissinger<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Public
Relations Consultant<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>405.401.6323<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>rcrissinger@gmail.com
<o:p></o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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