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<div class=Section1>
<h1><b><font size=5 color=black face=Arial><span style='font-size:16.0pt;
font-family:"Arial","sans-serif"'>Vineyard breakthrough wins water startup
prize<o:p></o:p></span></font></b></h1>
<p class=MsoNormal><b><font size=1 color=black face=Arial><span
style='font-size:8.5pt;font-family:"Arial","sans-serif";font-weight:bold'><a
href="http://blogs.reuters.com/search/journalist.php?edition=us&n=mary.milliken&">Mary
Milliken</a><o:p></o:p></span></font></b></p>
<p class=MsoNormal><b><font size=1 color=black face=Arial><span
style='font-size:8.5pt;font-family:"Arial","sans-serif";font-weight:bold'>LOS
ANGELES<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
7.5pt;font-family:"Arial","sans-serif"'>Mon Mar 8, 2010 11:09am EST<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face=Arial><span style='font-size:
12.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:7.5pt'><span class=articlelocation1><font
size=2 color=black face=Arial><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'>LOS
ANGELES </span></font></span><font size=2 face=Arial><span style='font-size:
11.0pt;font-family:"Arial","sans-serif"'>(Reuters) - A Web application that
alerts wine grape farmers when their vines are thirsty has won first place in a
competition to spur entrepreneurs in the investment-starved water sector,
organizers said on Monday.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'>Fruition
Sciences, which operates in both California and France, came first among 50
teams in Imagine H2O's global competition aimed at building a "Silicon
Valley" for water.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'>Water
is a $500 billion business worldwide, but draws a mere 0.5 to 1.0 percent of
venture capital and only a handful of investments per year despite growing
demand for solutions to widespread water shortages.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'>The
prize rewards the business plans with the greatest promise of breakthroughs in
the efficient use and supply of water, and Fruition was able to show
significant water savings for nine California grape growers that used the
monitor.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#0f243e" face=Arial><span
style='font-size:12.0pt;font-family:"Arial","sans-serif";color:#0F243E'>Article
continues at: </span></font><font face=Arial><span style='font-family:"Arial","sans-serif"'><a
href="http://www.reuters.com/article/idUSTRE6272DG20100308?feedType=nl&feedName=usmorningdigest">http://www.reuters.com/article/idUSTRE6272DG20100308?feedType=nl&feedName=usmorningdigest</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face=Arial><span style='font-size:
12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></font></p>
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