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<div class=Section1>
<h1><b><font size=5 color=black face=Arial><span style='font-size:18.0pt'>Botanical
Gardens Are Turning Away From Flowers<o:p></o:p></span></font></b></h1>
<h6 style='mso-margin-top-alt:1.5pt;margin-right:0in;margin-bottom:1.5pt;
margin-left:0in;line-height:14.4pt'><b><font size=1 color=gray face=Arial><span
style='font-size:7.5pt;color:gray;font-weight:bold'>By <a
href="http://topics.nytimes.com/top/reference/timestopics/people/d/judith_h_dobrzynski/index.html?inline=nyt-per"
title="More Articles by Judith H. Dobrzynski">JUDITH H. DOBRZYNSKI</a><o:p></o:p></span></font></b></h6>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:18.0pt'><font
size=1 color=black face=Arial><span style='font-size:9.0pt'>For the last quarter
century, the Cleveland Botanical Garden went all out for its biennial Flower
Show, the largest outdoor garden show in North America. With themed gardens
harking back to the Roman empire, or an 18th-century English estate, the event
would draw 25,000 to 30,000 visitors. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:18.0pt'><font
size=1 color=black face=Arial><span style='font-size:9.0pt'>But in 2009, the
Flower Show was postponed and then abandoned when the botanical garden could
not find sponsors. This year, the garden has different plans. From Sept. 24 to
26, it is inaugurating the “<a href="http://www.cbgarden.org/Ripe.html"
title="Garden’s Web site.">RIPE</a>! Food & Garden Festival,”
which celebrates the trend of locally grown food — and is supported in
part by the <a href="http://my.clevelandclinic.org/default.aspx"
title="Clinic’s Web site.">Cleveland Clinic</a> and <a
href="http://www.heinens.com/" title="Store’s Web site.">Heinen’s</a>,
a supermarket chain. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:18.0pt'><font
size=1 color=black face=Arial><span style='font-size:9.0pt'>“The Flower
Show may come back someday, but it’s not where people are these
days,” says Natalie Ronayne, the garden’s executive director.
“Food is an easier sell.” <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:18.0pt'><font
size=1 color=black face=Arial><span style='font-size:9.0pt'>So it is across the
country. Botanical gardens are experiencing an identity crisis, with
chrysanthemum contests, horticultural lectures and garden-club ladies, once
their main constituency, going the way of manual lawn mowers. Among the
long-term factors diminishing their traditional appeal are fewer women at home
and less interest in flower-gardening among younger fickle, multitasking
generations. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:18.0pt'><font
size=1 color=black face=Arial><span style='font-size:9.0pt'>Forced to rethink
and rebrand, gardens are appealing to visitors’ interests in nature,
sustainability, cooking, health, family and the arts. Some are emphasizing
their social role, erecting model green buildings, promoting wellness and
staying open at night so people can mingle over cocktails like the Pollinator
(green tea liqueur, soda water and Sprite). A few are even inviting in dogs
(and their walkers) free or, as in Cleveland, with a canine admission charge
($2). <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#0f243e" face=Arial><span
style='font-size:12.0pt;color:#0F243E'>Article continues at: </span></font><a
href="http://www.nytimes.com/2010/07/27/us/27botanical.html?_r=1&th=&adxnnl=1&emc=th&adxnnlx=1280239238-yzM4Y7X08jMRUKmu/jsOGQ">http://www.nytimes.com/2010/07/27/us/27botanical.html?_r=1&th=&adxnnl=1&emc=th&adxnnlx=1280239238-yzM4Y7X08jMRUKmu/jsOGQ</a><o:p></o:p></p>
<p class=MsoNormal><font size=3 color=black face=Arial><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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