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<div class=Section1>
<h1><b><font size=5 color="#333333" face=Arial><span style='font-size:16.0pt;
color:#333333'>Tropicana Field is a first for recycling program</span></font></b><font
color="#333333" face=Verdana><span style='font-family:"Verdana","sans-serif";
color:#333333'><o:p></o:p></span></font></h1>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>By <a
href="http://www.tampabay.com/writers/mark-albright">Mark Albright</a>, Times
Staff Writer <br>
In Print: Tuesday, July 27, 2010 <o:p></o:p></span></font></p>
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color="#333333" face=Verdana><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:#333333'>
<hr size=1 width="100%" noshade style='color:gray' align=center>
</span></font></div>
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<td width=124 style='width:93.0pt;border:none;padding:0in 0in 6.75pt 0in'>
<div style='margin-right:3.0pt'>
<p class=MsoNormal><font size=1 color="#666666" face=Verdana><span
style='font-size:8.5pt;font-family:"Verdana","sans-serif";color:#666666'>Tampa
Bay Rays catcher John Jaso records a scoreboard video for the promotion of
Pepsi and Waste Management’s Dream Machines at Tropicana Field in St.
Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video.</span></font><font
size=1 color="#666666" face=Verdana><span style='font-size:8.5pt;font-family:
"Verdana","sans-serif";mso-bidi-font-family:Verdana;color:#666666'></span></font><font
size=1 color="#666666" face=Verdana><span style='font-size:8.5pt;font-family:
"Verdana","sans-serif";color:#666666'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Verdana><span
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mso-no-proof:yes'><img border=0 width=450 height=311 id="Picture_x0020_2"
src="cid:image002.jpg@01CB32ED.51645940"
alt="Tampa Bay Rays catcher John Jaso records a scoreboard video for the promotion of Pepsi and Waste Management’s Dream Machines at Tropicana Field in St. Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video."></span></font><font
size=1 color="#333333" face=Verdana><span style='font-size:9.0pt;font-family:
"Verdana","sans-serif";color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal align=right style='text-align:right'><font size=1
color="#666666" face=Verdana><span style='font-size:7.0pt;font-family:"Verdana","sans-serif";
color:#666666'>[DIRK SHADD | Times]<o:p></o:p></span></font></p>
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<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>Consumers
who today snare reward points for just about anything can now rack up points
for recycling. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>Five
Pepsi Dream Machine recycling kiosks have been wheeled into Tropicana Field,
the first of many big league sports stadiums to be outfitted with machines that
cough up instant coupons and tally reward points when fans stuff in empty cans
and plastic bottles. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>It's
part of a partnership between Pepsico, Keep America Beautiful and Greenopolis,
a unit of Waste Management Inc. that invented a vending machine that dishes out
reward points. First-timers get a small card for identification after
registering online to create their rewards account. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>So far
the partners have deployed more than 300 machines at supermarkets and
drugstores in other states. But plans call for 3,000 more in malls, on college
grounds and at other public gathering places within 18 months. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>The
machines take most commonly found plastic drinking bottles or any aluminum can.
They hold 500 empties. So introducing them at Major League Baseball games is really
more about creating exposure for rewards points as a recycling enticement
before more machines appear. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>Rewards
are typically discounts used as a form of advertising by restaurants, theme
parks, movies and other local services. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'>The beverage
industry is under pressure to do something about the proliferation of empty
drink containers. Four decades after aluminum cans and plastic bottles first
swept into common use, the recycling statistics remain troubling: <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:9.0pt;
line-height:15.6pt'><font size=1 color="#0f243e" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#0F243E'>Article
continues at: </span></font><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'><a
href="http://www.tampabay.com/news/business/retail/tropicana-field-is-a-first-for-recycling-program/1111237">http://www.tampabay.com/news/business/retail/tropicana-field-is-a-first-for-recycling-program/1111237</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color="#333333" face=Verdana><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#333333'><br>
[Last modified: Jul 27, 2010 02:11 PM] <br>
<br>
Copyright 2010 St. Petersburg Times</span></font><o:p></o:p></p>
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