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<body bgcolor=white background="cid:image001.gif@01CB5967.B73839D0" lang=EN-US
link="#3333CC" vlink="#999999" style='tab-interval:.5in'>
<img src="cid:image001.gif@01CB5967.B73839D0"
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<div class=Section1>
<h1 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.0pt;
margin-left:0in;line-height:130%'><b><font size=4 color=black face="Lucida Sans"><span
style='font-size:14.0pt;mso-bidi-font-size:11.0pt;line-height:130%;font-family:
"Lucida Sans","sans-serif"'>Cleaner for the Environment, Not for the Dishes<o:p></o:p></span></font></b></h1>
<h6 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.0pt;
margin-left:0in;line-height:130%'><b><font size=2 color=gray face="Lucida Sans"><span
style='font-size:11.0pt;line-height:130%;font-family:"Lucida Sans","sans-serif";
color:gray;font-weight:bold'>By <a
href="http://topics.nytimes.com/top/reference/timestopics/people/n/mireya_navarro/index.html?inline=nyt-per"
title="More Articles by Mireya Navarro">MIREYA NAVARRO</a><o:p></o:p></span></font></b></h6>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>Some longtime users were furious. </span></font><font
size=2 face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif";mso-bidi-font-family:"Times New Roman"'><o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>“My dishes were dirtier than
before they were washed,” one wrote last week in the <a
href="http://www.cascadeclean.com/en_US/cascadewithdawn/readreviews.do"
title="Cascade consumer reviews.">review section</a> of the Web site for the
Cascade line of dishwasher detergents. “It was horrible, and I
won’t buy it again.” <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>“This is the worst product ever
made for use as a dishwashing detergent!” another consumer wrote. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>Like every other major detergent for
automatic dishwashers, <a
href="http://topics.nytimes.com/top/news/business/companies/procter_and_gamble/index.html?inline=nyt-org"
title="More information about Procter & Gamble Co">Procter & Gamble</a>’s
Cascade line recently underwent a makeover. Responding to <a
href="http://www.dec.ny.gov/chemical/67239.html"
title="Background on New York State law.">laws</a> that went into effect in 17
states in July, the nation’s detergent makers reformulated their products
to reduce what had been the crucial ingredient, <a
href="http://www.water-research.net/Watershed/phosphates.htm"
title="Background on phosphates.">phosphates</a>, to just a trace. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>While phosphates help prevent dishes
from spotting in the wash cycle, they have long ended up in lakes and
reservoirs, stimulating algae growth that deprives other plants and fish of
oxygen. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>Yet now, with the content reduced, many
consumers are finding the new formulas as appealing as low-flow showers,
underscoring the tradeoffs that people often face today in a more
environmentally conscious marketplace. From hybrid cars to solar panels,
environmentally friendly alternatives can cost more. They can be less
convenient, like toting cloth sacks or canteens rather than plastic bags or
bottled water. And they can prove less effective, like some of the new cleaning
products. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt;line-height:130%'><font size=2
color=black face="Lucida Sans"><span style='font-size:11.0pt;line-height:130%;
font-family:"Lucida Sans","sans-serif"'>“Most Americans want to do things
that are good for the environment, but not everyone wants to pay the
price,” said Elke U. Weber, director of the <a
href="http://www.cred.columbia.edu/" title="Center’s Web site.">Center
for Research on Environmental Decisions</a> at <a
href="http://topics.nytimes.com/top/reference/timestopics/organizations/c/columbia_university/index.html?inline=nyt-org"
title="More articles about Columbia University.">Columbia University</a>. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#0f243e" face="Lucida Sans"><span
style='font-size:11.0pt;font-family:"Lucida Sans","sans-serif";mso-bidi-font-family:
"Times New Roman";color:#0F243E'>Article c</span></font><font size=2
color="#0f243e" face="Lucida Sans"><span style='font-size:11.0pt;font-family:
"Lucida Sans","sans-serif";mso-bidi-font-family:"Times New Roman";color:#0F243E'>ontinues
</span></font><font size=2 color="#0f243e" face="Lucida Sans"><span
style='font-size:11.0pt;font-family:"Lucida Sans","sans-serif";mso-bidi-font-family:
"Times New Roman";color:#0F243E'>at: <a
href="http://www.nytimes.com/2010/09/19/science/earth/19clean.html?th&emc=th">http://www.nytimes.com/2010/09/19/science/earth/19clean.html?th&emc=th</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#0f243e" face="Lucida Sans"><span
style='font-size:11.0pt;font-family:"Lucida Sans","sans-serif";mso-bidi-font-family:
"Times New Roman";color:#0F243E'><o:p> </o:p></span></font></p>
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