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<div class=Section1>
<h1 style='margin-top:0in'><b><font size=5 color=black face=Arial><span
style='font-size:16.0pt'>Why People Don’t Recycle<o:p></o:p></span></font></b></h1>
<p class=post-author><font size=3 face="Lucida Sans"><span style='font-size:
12.0pt;font-family:"Lucida Sans","sans-serif"'>by <a
href="http://earth911.com/news/author/aschiller/"
title="Posts by Ashley Schiller">Ashley Schiller</a><br style='mso-special-character:
line-break'>
<![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'>
<![endif]></span></font><font color="#0f243e" face=Tahoma><span
style='font-family:"Tahoma","sans-serif";color:#0F243E'><o:p></o:p></span></font></p>
<p class=post-author><font size=3 face=Tahoma><span style='font-size:12.0pt;
font-family:"Tahoma","sans-serif"'>A lot of people just don’t recycle.
While there may be a temptation to imagine them as conspiring Earth Haters
who take orders directly from Skeletor, they are usually normal
people who try to contribute positively to society in other ways.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>They
are members of our family, our neighbors and our friends. So what makes them
choose to bypass the blue bin?<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>We
investigated five individuals who do not regularly recycle. A better
understanding of their “why” can help proponents of
recycling better understand the “how” of what can be done to
increase participation.<o:p></o:p></span></font></p>
<p><em><i><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:
"Tahoma","sans-serif"'>Editor’s note: Names have been changed to
encourage participants to be candid.</span></font></i></em><font
face=Tahoma><span style='font-family:"Tahoma","sans-serif"'><o:p></o:p></span></font></p>
<h2><font size=4 color=black face=Tahoma><span style='font-size:14.0pt;
font-family:"Tahoma","sans-serif"'>The twenty-something bachelor<o:p></o:p></span></font></h2>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Meet
Matt, a recent business college graduate living in Utah. While adapting to
his new job, Matt is also preparing to invest in his
first home, not to mention finding a nice young lady with whom
he can settle down. He gives five reasons for not recycling.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“My
No. 1 reason is convenience – or should I say, inconvenience,” he
says. “We don’t have a [curbside] recycling program where I
live. You have to collect all of your items and then drive them to the
middle of nowhere to drop them off. It takes too much extra effort.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Storage
is another barrier, especially for those living in multi-family housing,
according to Matt. ”Where am I going to put all of that stuff?
I don’t have a lot of extra space, and I don’t really want my
garbage lying around my house while it builds up.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Although
convenience and storage are the main reasons Matt does not recycle, there are
other factors, including confusing programs. During college, Matt lived in an
apartment complex with a dumpster for recycables in the parking
lot. Even though it made recycling
more convenient, he didn’t use it because he didn’t
know the “rules.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“You
can’t mix this plastic with that one. Cardboard is OK, but not that
pizza box, even though it’s cardboard. Recyclers have their own
language. It’s like a foreign country, and I don’t want
to be a tourist there,” he says.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Matt
also doesn’t like the philosophy of city-funded programs. ”I’m
sure that they pay for themselves to some degree, but I am annoyed that my
tax dollars go to recycling programs,” he says. “If people are into
recycling, they should do it on their own. It’s not government’s
place to decide which causes I support.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Matt’s
final reason is an interesting insight for those trying to motivate their
friends to get involved. The superior attitude of many pro-recyclers is an
enormous turnoff.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“I
wish they would just get off their high green horses,” he says.
“Stop being snotty about it. Get your nose out of the air. Stop
acting like you’re better than me because you recycle. It makes me
want to throw something in the trash just to spite you.”<o:p></o:p></span></font></p>
<h2><font size=4 color=black face=Tahoma><span style='font-size:14.0pt;
font-family:"Tahoma","sans-serif"'>The thirty-something family guy<o:p></o:p></span></font></h2>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Darren
is a family guy working for a nonprofit organization in Washington, DC.
While his wife is more apt to recycle, Darren has a hard time making
economic sense of it.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“I’m
very skeptical of environmental claims because they are rarely economic,”
he says.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Economically
speaking, some recycling isn’t cost effective, he argues, citing
plastic as an example of a controversial material while others are agreed
to be cost-effective, such as aluminum cans.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“What
I wish everyone would learn in Economics 101 is that there are trade-offs in
life. There are both benefits and downsides to recycling,” Darren
explains. “Individually, time is the most precious resource we use when
we recycle. You could have done something else with that time used to recycle,
and you can never get back spent time. On the city level, it’s time,
effort and money. It is a question of whether recycling is the best use of that
money, or if it would be better spent on education or health care. There are
always trade-offs.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>But
people differ in what they consider to be the best trade-off. “I think a
lot of people recycle because it makes them feel good, and that’s fine.
For me personally, I get no benefit from recycling, so I don’t’ do
it,” he says.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Darren
also says people don’t think about what resources will have to be used to
recycle their product. He uses the examples of diapers. While many people are
critical of plastic diapers, cleaning cloth diapers use water and energy, as
well as requiring the use of chemicals that could eventually get back
into the water supply.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“These
are strong detergents, but you want a very clean diaper on your baby. What is
the environmental thing to do?” he asks.<o:p></o:p></span></font></p>
<h2><font size=4 color=black face=Tahoma><span style='font-size:14.0pt;
font-family:"Tahoma","sans-serif"'>The sweet sixteen-ager<o:p></o:p></span></font></h2>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Jenny
is an enthusiastic teenager who squeezed in a quick interview between lacrosse
games. Her goal is to become a neurosurgeon. Jenny’s main
reason for not recycling has a familiar ring: lack of convenience.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>“I
hardly ever recycle. If I actually find a recycling bin I do –
it’s not like I hate the earth or something,” she says.
“It would make a big difference if there was a program in my city.”<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>There
is also not a strong program in Jenny’s school. Some classrooms have
small bins for paper, but she says no one enforces actually using them.<o:p></o:p></span></font></p>
<p><font size=3 face=Tahoma><span style='font-size:12.0pt;font-family:"Tahoma","sans-serif"'>Aside
from a short lecture at the beginning of the year, there is not much talk about
recycling on campus. None of Jenny’s friends recycles, either, and
peer influence is especially powerful for teens. “It’s just not a
big deal. No one really thinks about it,” she says.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#0f243e" face=Tahoma><span
style='font-size:11.0pt;font-family:"Tahoma","sans-serif";color:#0F243E'>Article
continues at: </span></font><font size=2 color="#0f243e" face=Tahoma><span
style='font-size:11.0pt;font-family:"Tahoma","sans-serif";color:#0F243E'><a
href="http://earth911.com/news/2010/10/25/why-people-dont-recycle/">http://earth911.com/news/2010/10/25/why-people-dont-recycle/</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#0f243e" face=Tahoma><span
style='font-size:11.0pt;font-family:"Tahoma","sans-serif";color:#0F243E'><o:p> </o:p></span></font></p>
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